GIOVANNI 2chic Ultra-Luxurious Super Potion Silkening Hair Serum - Cherry Blossom & Rose Petals, Aloe Vera, Pro-Vitamin B5, Smooths Curly & Wavy Hair, Paraben Free, Color Safe - 2.75 oz

Article: B01LZ2CK0M (0531548874)
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Product Benefits Color Protection, Shine,Hydrating, Frizz Control, Moisturizing, Heat Protection
Hair Type Color Treated
Material Type Free Paraben Free
Scent Cherry Blossom; Rose Petal
Liquid Volume 2.75 Fluid Ounces

About this item

  • MOISTURIZING HAIR CARE - Powered by our exclusive Dual Calming mix of Cherry Blossom and Rose Petals, it provides deep nourishment for curly hair, improves hair elasticity and defines style
  • FRIZZ FREE CARE - GIOVANNI 2chic Ultra-Luxurious Super Potion Silkening Hair Serum reduces frizz and flyaways while taming unmanageable hair
  • COLOR SAFE - GIOVANNI 2chic Ultra-Luxurious Super Potion Hair Serum is 100% color-safe, and nourishes hair with a proprietary blend of vitamins and antioxidants without stripping color
  • VEGAN FRIENDLY - GIOVANNI products use organic ingredients and are Leaping Bunny Certified. GIOVANNI products are cruelty-free and come in sophisticated recyclable packaging
  • ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance

From the brand

Previous page
  1. Before There Was a Brand There Was a Pioneer

    Arthur Guidotti had a vision and love for all things hair. In the 1960’s he began developing his passion as a hairstyling in Hollywood and Beverly Hills with his own salon called On Sunset… a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities including Lucille Ball.

  2. First Steps Towards Innovation

    After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.

    With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.

  3. Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) James Sees and Feels About Hair Care.

    A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.

  4. Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 10 consecutive years (according to SPINs Data).

  5. Today James’ passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

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From the manufacturer

2chic is to . . . Indulge Curly Hair

Hydrate and Nourish

2chic Ultra-Luxurious is perfect for healthier and manageable wavy and curly hair. It adds shine, detangles, and brings curls back to bouncy life.

Botanical Extracts

Our exclusive mix of Dual Calming Complex Cherry Blossom and Rose Petals are filled with precious botanical’s.

Luxurious Appearance

For your healthiest shiniest hair, 2chic Ultra-Luxurious gently lifts away impurities while creamy richness pampers stressed-out hair.


2chic Ultra-Luxurious products are Lauryl and Laureth Sulfate-free. We don’t add harsh chemicals, or artificial dyes, and never test on animals!

Cherry Blossom & Rose

List of Botanical Extracts: Butyrospermum Parkii (Shea) Oil, Prunus Speciosa (Cherry Blossom) Flower Extract, *Rosa Centifolia (Rose) Flower Extract, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Lonicera Japonica (Honeysuckle) Flower Extract, *Passiflora Edulis (Passionfruit) Fruit Extract, Beta Vulgaris (Beet) Root Powder

*USDA Certified Organic Ingredient (Awarded in 2020).

For a complete list of ingredients please reference the ingredients label on the back of the product.

  • Paraben-Free
  • Vegan Friendly
  • Color-Safe

2chic Ultra-Luxurious

2chic Ultra-Luxurious Super Potion Silkening Hair Serum

Everyday styling and harsh environmental conditions can leave hair stressed and lifeless. Revive overworked locks with our exclusive Dual Calming Complex of Cherry Blossom and Rose Petals that infuses hair in vitamins, polishing each strand with beauty. Cherry Blossoms and Rose Petals flood your tresses in fragrance, helping to banish frizz, protect from humidity, and prevent hair static while Corn Silk leaves a silky shine.

  • Tames frizz & flyaways
  • Silkens tresses with shine
  • Protects from heat damage
  • Fights static

Giovanni...Bridging the Gap Between Natural & Salon Quality


Our products are formulated using a number of organic ingredients, we are Leaping Bunny Certified and the vast majority of our products are vegan friendly.


Giovanni enjoys partnering with 2chic women (& men) who use their everyday gifts to do something beautiful in our world and local communities.


Giovanni was the first full-range, salon-inspired hair-care brand in natural products stores, and today continues to Bridge the Gap between Natural and Salon-Quality hair care.


Since 1979 the Giovanni Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance.

2chic Ultra-Luxurious Shampoo 2chic Ultra-Luxurious Conditioner Eco Chic L.A. Hold Hair Spritz 2chic Ultra-Luxurious Super Potion Silkening Hair Serum 2chic Ultra-Luxurious Leave-In Conditioning & Styling Elixir Eco Chic L.A. Hold Styling Gel
No Artificial Dyes
No Harsh Chemicals
Available in Multiple Sizes
Curly Girl Favorite
Helps Hydrate and Prevent Split Ends
Helps Eliminate Frizz
Safe for Color Treated Hair
Vegan Friendly
Family Owned Business
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100% quality guarantee
100% quality guarantee
14 days for return
14 days for return
Nationwide delivery
Nationwide delivery